Brand management is the art and science of nurturing, maintaining, and evolving a brand's identity, reputation, and presence in the market. It involves overseeing all aspects of how a brand is perceived by its audience, including its visual identity, messaging, and overall reputation. Brand managers are responsible for developing and implementing strategies to build brand equity, increase brand awareness, and foster positive associations with the brand. They work to ensure consistency across all brand touchpoints, manage brand messaging and communications, and respond effectively to feedback and challenges. Ultimately, brand management plays a crucial role in shaping the perception of a brand and cultivating strong relationships with customers and stakeholders.